Growth Catalyst For Your Business
Eliminate the chaos of an absent marketing strategy and gain clarity on how to grow your business.
Brighten Your Brand
Develop a brand strategy that resonates with your ideal client and makes your business stand out.
Help Customers Find Your Business
Increase the lead flow for your business with Google Ads and SEO that drive targeted traffic, boost visibility, and convert visitors into loyal customers.
With over 25 years of marketing experience, including a decade in corporate marketing with two Fortune 500 companies and an advertising role with largest direct marketing agency in the Southeast, Jen Boyd brings a wealth of expertise to the table.
For the past ten years, she has focused on small business marketing, mastering the skills needed to propel businesses forward. As a Fractional CMO, Jen specializes in helping businesses craft and execute strategies that drive exponential growth. Jen has developed effective lead generation campaigns, created compelling content, and implemented branding strategies that deliver real results for numerous small businesses.
To further enhance her digital marketing expertise, Jen has studied with 8-figure entrepreneurs like Sam Ovens, Sunny Lenarduzzi, Cole Gordon, and Alex Hormozi. She is also trained in the StoryBrand® framework to craft powerful brand messaging and holds HubSpot certification for HubSpot Software.
With a deep understanding of small business marketing and her role as a Fractional CMO, Jen integrates these insights into her work, ensuring that every client experiences substantial growth and success.
A strong marketing strategy starts with thorough market research that permeates every aspect of the plan. Simplify your strategy and emphasize what's effective to drive significant progress.
We specialize in crafting and organizing compelling website content that speaks directly to your ideal customers while showcasing your products and services for a seamless user experience.
Crafting a compelling value proposition with magnetic messaging, branded collaterals, and your logo is essential. Defining your offer uniquely sets your business apart and positions your brand as a leader in your industry.
We will help you build and maintain a strong email list and create effective email campaigns that will engage your audience and increase your ROI. A consistent communication strategy is key to staying top of mind with your prospects and customers.
With our partner, SEBO Marketing, we develop and manage effective Google Ad campaigns that will engage your target audience and drive more leads. We'll craft an SEO strategy so your ideal clients find your business.
A common challenge for small businesses is tracking key metrics. We help you identify what to track and leverage data to boost lead generation and sales. Manage your business effectively by focusing on the numbers that drive growth.
1. SCHEDULE A FREE MARKETING AUDIT
During this 60-minute session, we will review your current marketing efforts and their effectiveness and discuss your short and long term business goals. We uncover where you are now and where you want to go, what is missing to attain your goals, and how we can help you bridge the gap.
2. EXECUTE A GO-TO-MARKETING STRATEGY
We’ll craft a customized go-to-market plan for your business, serving as a strategic roadmap to help you achieve your goals and bring all the pieces together. Our retainers range from 1 to 6 months or ongoing annual contracts, tailored to the time required to meet your objectives. Each package includes 1:1 strategy sessions and all the necessary deliverables to successfully execute and implement your go-to-market strategy.
3. GROW YOUR BUSINESS
Experience consistent lead flow lead generation plan, retain more customers, and improve your company’s brand image.
During this 60-minute session, we will review your current marketing efforts and their effectiveness and discuss your short and long term business goals. We uncover where you are now and where you want to go, what is missing to attain your goals, and how we can help you bridge the gap.